Social media sprint propels clarity, efficiency, and growth for this equity-focused consulting group.
L3 Catalyst Group, led by Dee Rolffs, helps organizations turn equity commitments into embodied, everyday practice. Dee came to me feeling unsure about what to post on social media—they admitted feeling a little all over the place—and how to show up authentically.
In this quick-turn, high-impact project, we:
• dug into who L3 serves, the challenges that audience navigates, and the distinct way L3 solves them
• defined a set of content pillars that together create a “go-to” recipe for success
• transformed L3’s look and feel around their key attribute: catalyst
• delivered a comprehensive set of Canva templates—fully aligned with and organized around those pillars
In just two months, we established guiding principles, defined content pillars, and developed a distinct approach to design and messaging.
A custom set of graphics now establishes a vibrant, luminous foundation that sparks conversation and reinforces L3’s vision of collective liberation.
From there, I built a robust system of Canva templates aligned to their new content pillars—creating a clear path forward with the right balance of rhythm and flexibility.
The result is a presence that feels alive, inviting, and more authentic to who L3 has been all along.
– Dee Rolffs (they/them)
Executive Consultant, L3 Catalyst Group
– Dee Rolffs (they/them)
Executive Consultant, L3 Catalyst Group
Let's tackle the challenges you're facing. Reach out to connect or request a proposal.
