Resonant

A top-level executive coach helps leaders gain confidence and reverberate impact. Her brand transformation did the same for her.

OVERVIEW

Corporate Consulting

Delivered: + Branding + Website

As an executive coach, Robin Weinick equips leaders of high-performing teams to deliver outstanding results. Her candid approach gets to the heart of what makes teams tick, and her success stories speak for themselves. On the heals of significant growth, Robin recognized the need to upgrade her brand presence—both visually and in her messaging—to mirror the high caliber of her services and results.

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This brand was created in partnership with Strategist Erin Braford >

Behind the Brand

While Robin’s previous branding served her as she started her business, it had some unintended consequences. The logo’s literal representation of her company name coupled with hand-drawn elements and an over-expression of her personal style (which leans organic and flowy) resulted in a mismatched perception that did not communicate the high value she delivers.

Her new logo captures the spirit of her company name, Resonant, in a cleaner, more sophisticated composition with added layers of meaning (see above). Now every element in her new brand—from the logo, to the color palette, icons, and photography style—intentionally positions Robin as an experienced expert at the highest level.