An identity launch that will shape a bright future for Chinese expat families living in the Middle East.
"Entu" is Mandarin for "path to grace education." A perfect name for an organization promising to "bless family generations to come" with high quality education inside a supportive, faith-based community. With clarity of vision, this nonprofit enlisted me to help them launch with a professional logo and clear brand architecture for their cross-cultural organization.
Entu Education needed an identifying symbol that would resonate in the cross-cultural context they serve in (Chinese expat families living in the Middle East).
After establishing a solid strategy focused on a well-defined target audience, a compelling brand promise, and convincing proof points, I crafted a brandmark that visually translates "Entu" into its Mandarin meaning, "path to grace education."
– Roy Smith, Co-Founder, Entu Education Intl.
– Roy Smith, Co-Founder, Entu Education Intl.
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