Frontier Fellowship

Refreshing key elements reinvigorate aging brand and instill renewed mission-confidence.

Religious nonprofit
+ Brand Refresh + Messaging Strategy + Refreshed Communication Tools

Frontier Fellowship has a far-reaching mission, bringing physical and spiritual resources to the least-reached corners of the globe. Recognizing the importance of sharing their mission, the organization underwent a full rebrand in 2017.

Years later, on the cusp of launching a capital campaign, their team recognized the need to address specific communication challenges that had emerged and to ensure their message continues to resonate the next generation of supporters.

Not looking for a totally new direction, they partnered with me to infuse fresh life into their existing brand—a strategic refresh that would propel their organization forward.

No items found.

behind the refreshed brand

To refresh a brand (rather than re-brand it) is to fine tune and polish existing elements, including color, typography, layouts, templates, etc. but still retain the essence of the original brand direction. These adjustments are aimed at solving hurdles and challenges that are bogging down the existing brand and communication.

For this project that involved:

+ Simplifying the overall color palette as several of the swatches were under utilized. The paired down palette strengthens its presence as well as simplifies implementation for staff.
+ Modifying templates
to showcase FF's beautiful photography style.
+ Increasing contrast and white space overall to aid legibility—a concern they heard frequently from their audience.
+ Refreshing key communication pieces with an overall cohesive polish.

"Grateful for your work! Everything is gorgeous! Everyone agrees you are serving us so well."

–Tara Chase, Communications Director, Frontier Fellowship

"We showed the capital campaign pieces to our campaign manager, and they think it looks great! 'Clean and classy' they said. Thank you!"

–Tara Chase, Communications Director, Frontier Fellowship

You Might Also Like:

You Might Also Like:

No items found.

You Might Also Like:

You Might Also Like:

Fuel Your Work in the World

Let's tackle the challenges you're facing. Reach out to connect or request a proposal.