Thoughtful strategy and streamlined design transformed this company’s brand perception from “low-end” to category leaders.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The re-invigorated brand direction anchors on a strategy to contain and effectively communicate the enormous volume and complexity of educational content. We call this the Learning Level Strategy. Each level correlates with a stage of growth and skill throughout a nurses education and career. Every product and piece of content now ladders up to the learning level strategy and each level is color coded for visual navigation. This strategy simplified both internal efficiencies and external wayfinding, laying an effective foundation for the visual identity.
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The first step, creatively, was to convert their caricature icon into a best-in-class logo that communicated their promise to help students level up their skills. The new brandmark inspired a bold, signature style that anchors the rest of the visual identity with color blocking, icons, and patterns.
Reclaiming their position as best-in-class, Level Up RN is now confidently positioned to stand out in their crowded market, and—most importantly—help even more nurses and nursing students level up their skills.
Thoughtful strategy and streamlined design transformed this company’s brand perception from “low-end” to category leaders.
The re-invigorated brand direction anchors on a strategy to contain and effectively communicate the enormous volume and complexity of educational content. We call this the Learning Level Strategy. Each level correlates with a stage of growth and skill throughout a nurses education and career. Every product and piece of content now ladders up to the learning level strategy and each level is color coded for visual navigation. This strategy simplified both internal efficiencies and external wayfinding, laying an effective foundation for the visual identity.
—
The first step, creatively, was to convert their caricature icon into a best-in-class logo that communicated their promise to help students level up their skills. The new brandmark inspired a bold, signature style that anchors the rest of the visual identity with color blocking, icons, and patterns.
Reclaiming their position as best-in-class, Level Up RN is now confidently positioned to stand out in their crowded market, and—most importantly—help even more nurses and nursing students level up their skills.
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