BRANDING + WEBSITE

Erin Braford

Re-centered & refreshed branding breathes fresh clarity & confidence into this consultant’s business.

Context

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Goals

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Erin Braford equips businesses with the tools they need to get clear and consistent on their core message. She recently recognized a shift in her audience and a desire to elevate her presentation to match the quality of work she delivers. She knew her visual identity and key messages needed to evolve to reflect that shift, and invited me to help her put her best foot forward.

BEFORE

behind the brand

Erin’s new logo clearly articulates her promise to help teams get clear on their core message and communicate it consistently.

I concepted a direction that balances Erin’s on-point expertise while staying true to her candid, invigorating style. We found ways to amplify her results and connect with potential clients through the vibrancy and vulnerability she’s known for.

In the end, Erin’s newly transformed brand achieves her goal of leaving both her and her audience feeling re-centered and re-energized.

FROM SOMBER TO HOPEFUL

AFTER

No items found.

results

BRANDING + WEBSITE

Erin Braford

Re-centered & refreshed branding breathes fresh clarity & confidence into this consultant’s business.

Business Marketing & Communication

Branding Messaging Strategy Website

+ To reposition the brand toward a new audience + To elevate brand perception to match expertise and value

ready to reach new heights

Erin Braford equips businesses with the tools they need to get clear and consistent on their core message. She recently recognized a shift in her audience and a desire to elevate her presentation to match the quality of work she delivers. She knew her visual identity and key messages needed to evolve to reflect that shift, and invited me to help her put her best foot forward.

BEFORE

behind the brand

Erin’s new logo clearly articulates her promise to help teams get clear on their core message and communicate it consistently.

I concepted a direction that balances Erin’s on-point expertise while staying true to her candid, invigorating style. We found ways to amplify her results and connect with potential clients through the vibrancy and vulnerability she’s known for.

In the end, Erin’s newly transformed brand achieves her goal of leaving both her and her audience feeling re-centered and re-energized.

FROM SOMBER TO HOPEFUL

AFTER

No items found.

results

Increase your Impact

Let's tackle the challenges you're facing. Reach out to connect or request a proposal.

REACH OUTLET'S MEET