FUNDRAISING

Al Amana Centre

Focused, elegantly designed case statement makes AAC’s important work clear to high-value donors.

Context

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Goals

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

BEFORE

behind the brand

I provided a strategic narrative and pagination plan for the case statement—laser focused on its audience—and worked with my favorite copywriter to generate concise and compelling messaging.

For the design, I was able to take creative license to expand AAC's existing and minimal brand elements (namely their logo and the colors colors brick red and black) to create a rich and invitational design direction for the case statement that holds both what is true today about their brand and casts a fuller vision of what it could be (enriched color palette, new pattern graphic and icons, refreshed typography).

FROM SOMBER TO HOPEFUL

AFTER

No items found.

results

FUNDRAISING

Al Amana Centre

Focused, elegantly designed case statement makes AAC’s important work clear to high-value donors.

ready to reach new heights

BEFORE

behind the brand

I provided a strategic narrative and pagination plan for the case statement—laser focused on its audience—and worked with my favorite copywriter to generate concise and compelling messaging.

For the design, I was able to take creative license to expand AAC's existing and minimal brand elements (namely their logo and the colors colors brick red and black) to create a rich and invitational design direction for the case statement that holds both what is true today about their brand and casts a fuller vision of what it could be (enriched color palette, new pattern graphic and icons, refreshed typography).

FROM SOMBER TO HOPEFUL

AFTER

No items found.

results

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